Low light. High glam.

Take the lights down and your glam up with long-wearing, luminous, multi-use makeup from By BEAUTY BAY, Made By Mitchell, By Terry, and more.

What's your glam?

Maximalism Reclaimed
Maximalism Reclaimed

We’re bringing back fierce eyes, ultra-glossy lips, and flawless tan for 2025 party glam.

High Shine. High Impact.
High Shine. High Impact.

Swipe on the sheen with wet-look shimmer sticks, creamy highlighters, and dewy base products.

Gilded Gaze
Gilded Gaze

Go for the diamond-dusted look with shimmering shadows, high-shine lip oils, and juicy setting sprays.

Shadow Luxe
Shadow Luxe

Light up your late night looks with ultra-pigmented shadows, long-lasting lip stains, ultra-black mascaras.

Palette season

Combining powerful pigments with a long-lasting, buildable formula, our By BEAUTY BAY palettes were made for party season.

How To Make Your Night Out Makeup Last

Looking to party proof your glam? From longwear products to expert application tips, find out how to keep your makeup looking its best.