If you’ve been waiting for a sign to try a blue eyeshadow look, consider this your official go-ahead. From soft washes of light blue makeup to bold cobalt, blue eyeshadow is anything but boring. Whether you’re embracing the chaotic beauty trend with a statement-making blue smoky eye, opting for a dreamy pastel lid, or going all in with sparkle, there’s a blue makeup look for every vibe. And with the relaunch of our 2022 Midnight 42 Colour Palette, now packed with striking blues, there’s truly no better time to dive into the trend for yourself.
Still not convinced? Keep scrolling for 14 of our favourite blue eye makeup looks you need to recreate.
Why choose the Midnight Palette for your blue eye looks?
You manifested, and we heard. The By BEAUTY BAY Midnight 42 Colour Palette, our sold-out 2022 favourite, has returned with every shade you need to nail your next blue eyeshadow look. From bold cobalts and icy pastels to rich indigos and shimmering violets, this palette is packed with 42 creamy, blendable, and long-wearing hues designed to make blue eyeshadow effortless, and anything but boring. Whether you’re creating a soft wash of colour or a full-on smoky moment, Midnight has the perfect mix of tones and textures to help you build, blend, and shine from dusk ‘til dawn.
Blue smoky eye makeup
Moody, bold, and effortlessly cool, a blue smoky eye adds instant depth and intensity to your eye looks. From deep navy to rich cobalt, this versatile style is perfect for nights out or days where you want to make a statement.
Light blue eye makeup
Soft, fresh, and dreamy, light blue eye makeup gives your look an instant ethereal touch, or a cool ’60s moment depending on how you wear it. It’s the perfect way to dip into blue trend and add a touch of wearable brightness to your makeup routine.
Sparkly blue eye makeup
Sparkly blue eye makeup adds the ultimate glamour and dazzle to your look. Whether you opt for subtle icy shimmers or striking bold metallics, a swatch of sparkle is guaranteed to turn heads in all the right ways.















